How To Make Your Brand Stand Out as an Influencer in 2023
The new year comes with new trends. Find out how influencers can keep their brand interesting this year.
Influencers came as a surprise to many, especially to influencers themselves! Back in the golden age of YouTube, regular folk went on to connect with strangers by creating relevant content and sharing their unfiltered thoughts. This sparked the emergence of influencers. It became blatantly clear that viewers liked to see authenticity on the internet. Initially, YouTube was a space for companies to share videos, for celebrities to share their work, and for artists to share their creations.
YouTube was already a space for the masses to share anything they wished. But, the change truly came when regular individuals opened up to the world. They shared their face, their lives, their home, and much more to their viewers. They spoke honestly and were not afraid to be themselves. This was a huge shift in society where the norm was to follow the crowd and do as one was told. Influencers changed that by marching to the beat of their own drum. Unintentionally, they became the voices of the online social community and they did it proudly and unapologetically.
Since then, influencers have built a fine career for themselves. The original influencers from YouTube were the first to blaze the trail. Corporations scrambled to sign contracts with them, so much so, that many influencers ended up selling out to brands. They were no longer seen as authentic figures for their communities. This is why influencers now face intense pressure to stay authentic. In turn, it forced brands to be honest and true about their values. Prominent influencers with a dedicated community following will only work with brands that remain true to a good cause.
Presently, influencers can be found on a variety of social media platforms. In fact, there is a lot of competition for them. However, if they go on to build an authentic, honest, and genuine voice, they build a strong following. That paired with relatable content is enough to keep audiences interested. As long as influencers keep true to their core values, they will never lose their audience. This is why micro-influencers have become more popular, with a smaller niche audience by their side, it is easier for them to stay genuine to their core selves.
Let's explore a few important points for influencers to remain relevant in 2023.
Authenticity and Relevance
Above all, it is imperative for influencers to be authentic and genuine to your core beliefs and the values your brand stands for. For instance, you must practice what you preach. If you support animal cruelty, then work with brands that match your beliefs.
Influencers must always remember that you are very much part of the community you speak for. Therefore, it is important to create content and provide products and services that will help your followers. Always strive to connect with them on a relatable level.
Pop lets you personalize your account so you can remain authentic to your values and identity. You even have the chance to choose your Pop NFT so it can best reflect your brand persona. Pop is all about empowering creators and practicing freedom of speech. As a creator and influencer, you'll feel right at home on Pop.
Core Value Consistency
Influencers can create a consistent brand narrative for themselves with authentic story telling. Why are you doing what you do? What good do you hope to accomplish? What values matter most to you? Bottom line, don't break your values and keep your story consistent.
You can even use a consistent design template for your content and products to keep the story going. It is important for followers and viewers to sense your presence in your work without your physical presence.
Pop lets creators personalize their Pop account and eventually, generate their own content. You can create original and unique content all carrying the essence of your brand personality. With blockchain technology, you can own and track all your content too. This will ensure that no one can reuse your content to go against your values.
Leverage Trending Media
Creators and influencers are constantly under pressure to produce fresh and new content. Under this pressure, many tend to forget what viewers and followers like to see is genuine relatable content that sparks interest or makes one smile and laugh.
New technologies lead to many options to keep your viewers engaged. This gives you the opportunity to figure out innovative ways to keep your audience engaged, especially as their attention span seems to be waning over the years. Make sure to always listen to your audience so you can continue to deliver what it is they're looking for.
Presently, video content is a sure-fire way to keep viewers glued to your channel. Pop offers this feature and much more to keep your content fresh and fun. With creator NFTs, you can always give your viewers the option of grabbing a memento or souvenir of your time together.
Authorize Your Authority
As a popular influencer, it is important for you to keep an active online presence. This means building a following on a variety of platforms. Unfortunately, traditional platforms are subject to copycats stealing your work and your followers. On Pop, your content is always accounted for.
For corporates to work with influencers, it is important for them to see steady numbers that can be proven. They want to see that you have a strong following of genuine users. In traditional spaces, your account could disappear within a day due to centralized control. Pop gives you decentralized power, so you and your content will remain safe.
What's more, Pop will soon introduce SoulBound Tokens. This will enable every influencer to carry their follower count and years of experience as an influencer from any platform onto Pop. SoulBound Tokens are NFTs that are only unique to you and will always be bound to you.
Network and Connect
Influencers can be incredibly powerful on their own. However, they can be even more powerful when they liaison with fellow influencers and active community members. Pop lets you connect with a globally decentralized community and host fun sessions to grow your influencer network.
Pop Space allows you to network with other brands as well as connect with your audience and followers. Meet on the same level and mingle to spark new ideas and chase after exciting dreams. Work together to not only improve the future of Pop but also to pave a proactive future for Web3.
By holding the Pop Governance Token ($PGT) you will make decisions together as one cohesive and visionary Pop community.
Pop is proud to announce that it has officially closed its alpha testing round. We will now head into our closed beta testing phase. All the deep insight from alpha testers has led our tech team to improve the Pop app for beta testing. We hope to see alpha testers return as beta testers to help perfect the Pop app in time for the official launch. You can become a beta tester as well, simply follow our social and community channels to find out how!